Bean House Packaging has a Freshly Parceled Parisian Appeal
Amelia Roblin — June 21, 2012 — Eco
References: cargocollective & lovelypackage
The interesting thing that consumers are beginning to appreciate about product wrappers is that the more convoluted and contrived they are, they send the message that the goods inside might have been through a great deal to arrive in your hands.
Bean House packaging takes a step back to provide a crisp visual identity with none of the baggage. Designer Lina Sponberg began with the familiar brown paper bag, still used by many market vendors for scooping and selling quality local foods from their baskets that came from their farms.
These fragile sacks aren't the most durable available, which gives the consumer the confidence that their contents were handled lightly. However, the image of the ground coffee brand has been noticeably treated to some careful attention, so say the lovely illustrations found on the front of each pouch.
Bean House packaging takes a step back to provide a crisp visual identity with none of the baggage. Designer Lina Sponberg began with the familiar brown paper bag, still used by many market vendors for scooping and selling quality local foods from their baskets that came from their farms.
These fragile sacks aren't the most durable available, which gives the consumer the confidence that their contents were handled lightly. However, the image of the ground coffee brand has been noticeably treated to some careful attention, so say the lovely illustrations found on the front of each pouch.
Trend Themes
1. Simplistic Packaging - Opportunity for brands to create clean and minimalist packaging designs that stand out among the cluttered market.
2. Nostalgic Branding - Brands can tap into consumer nostalgia by incorporating vintage or retro elements in their packaging designs.
3. Handcrafted Aesthetics - There is a demand for packaging that conveys a sense of handmade or artisanal quality, appealing to consumers seeking authentic experiences.
Industry Implications
1. Food and Beverage - Food and beverage brands can leverage simplistic packaging and nostalgic branding to create a unique and memorable consumer experience.
2. Retail - Retailers can adopt handcrafted aesthetics in their packaging designs to differentiate their products from competitors and attract consumers looking for artisanal goods.
3. Creative Agencies - Creative agencies specializing in packaging design can explore the trend of simplistic packaging and nostalgic branding to offer innovative solutions to their clients.
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