Kolionasios Baklava Has a Cartoony Look That Appeals to Young and Old
Amelia Roblin — January 22, 2015 — Marketing
References: luminous.gr & thedieline
With this familial pastry packaging design, a team of creatives was able to reference tradition while appealing to young consumers. This new look of Kolionasios Baklava branding is rolled in with taking authentic baking techniques and making them contemporary.
The task of Greece's Luminous Design Group was to create a container for sheets of filo pastry, already speckled with scrumptious walnuts, and ready to turn into a delicious Greek Dessert. The very step that's been lifted from this modern cook's method is represented on the metal tin: an illustration of grandma rolling out her ingredients. This cross-generational scheme of branding works because the value of tradition is kept in tact, even though the product is partially prepared. It's also too cute to refuse.
The task of Greece's Luminous Design Group was to create a container for sheets of filo pastry, already speckled with scrumptious walnuts, and ready to turn into a delicious Greek Dessert. The very step that's been lifted from this modern cook's method is represented on the metal tin: an illustration of grandma rolling out her ingredients. This cross-generational scheme of branding works because the value of tradition is kept in tact, even though the product is partially prepared. It's also too cute to refuse.
Trend Themes
1. Familial Packaging Design - Opportunity for brands to create packaging designs that evoke a sense of family and tradition while appealing to younger consumers.
2. Cross-generational Branding - Brands can leverage the value of tradition and incorporate elements that resonate with multiple generations to attract a wider consumer base.
3. Contemporary Authenticity - Incorporating authentic techniques into modern branding designs can create a sense of credibility and uniqueness for products.
Industry Implications
1. Food Packaging - Opportunity for food brands to revamp their packaging designs to incorporate a familial and cross-generational appeal.
2. Dessert - Innovative dessert brands can explore packaging designs that combine tradition and modernity to attract a diverse consumer base.
3. Graphic Design - Graphic designers can play a crucial role in helping brands develop packaging designs that effectively convey a sense of authenticity and cross-generational appeal.
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