Vita Box Separates Medicine into Daily Doses
Jamie Danielle Munro — September 25, 2014 — Marketing
References: behance.net & packageinspiration
At times one can forget whether or not they have taken their daily dose of medicine, so Vita Box aims to solve this problem all while looking aesthetically pleasing.
Each does is placed into a separate section within the Vita Box so that one just has to open up the package to consume that day's prescription. The only downside about this design is the amount of packaging used for the vitamins. Considering the health of the planet, it's safe to say that the more packaging one uses, the worse it is for the environment. While the designs certainly look great, it seems like unnecessary packaging for convenience sake. However, not all consumers will think this way so there's is still a strong marketshare to be had in this area.
Each does is placed into a separate section within the Vita Box so that one just has to open up the package to consume that day's prescription. The only downside about this design is the amount of packaging used for the vitamins. Considering the health of the planet, it's safe to say that the more packaging one uses, the worse it is for the environment. While the designs certainly look great, it seems like unnecessary packaging for convenience sake. However, not all consumers will think this way so there's is still a strong marketshare to be had in this area.
Trend Themes
1. Eco-friendly Packaging - Opportunities for innovation in creating packaging solutions that are environmentally conscious yet still provide convenience and aesthetic appeal
2. Personalized Medication Packaging - Development of packaging that organizes medication dosage based on individual needs and preferences
3. Smart Packaging Technology - Incorporation of technology into packaging design to provide interactive features and reminders for medication intake
Industry Implications
1. Pharmaceuticals - Opportunities to introduce innovative packaging solutions into the pharmaceutical industry to increase convenience for consumers
2. Packaging - Opportunities for innovation in creating packaging that is both aesthetically pleasing and eco-friendly
3. Technology - Opportunities to incorporate smart packaging technology into the healthcare industry to improve medication adherence
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