BMW, Ford & GM Use Augmented Reality for Car Maintenance
Marissa Liu — September 3, 2009 — Autos
BMW is working to create augmented reality maintenance tutorials for service technicians. Augmented reality, or AR for short, blends computer graphics into real footage in real time. The tutorials, complete with voice-over narration, would be seen using a pair of AR goggles.
BMW isn’t the only company in the auto industry to make use of augmented reality; Ford of Europe recently used AR in an interactive mobile campaign for the launch of the Ford Ka. GM is also researching ways in which augmented reality technology may be of use to them. As far as car makers are concerned, the future is virtual now.
GM AR | Ford Ka
BMW isn’t the only company in the auto industry to make use of augmented reality; Ford of Europe recently used AR in an interactive mobile campaign for the launch of the Ford Ka. GM is also researching ways in which augmented reality technology may be of use to them. As far as car makers are concerned, the future is virtual now.
GM AR | Ford Ka
Trend Themes
1. Augmented Reality Tutorials - Creating augmented reality maintenance tutorials for service technicians can revolutionize the way car maintenance is taught and performed.
2. AR in Interactive Marketing Campaigns - Using augmented reality in interactive mobile campaigns can enhance customer engagement and create immersive brand experiences.
3. Future of Virtual Car Manufacturing - Exploring the potential of augmented reality in car manufacturing can lead to virtual production processes and improved efficiency.
Industry Implications
1. Automotive - The automotive industry can benefit from augmented reality by improving training and maintenance processes.
2. Marketing - Augmented reality can disrupt the marketing industry by creating interactive and immersive brand experiences.
3. Manufacturing - Augmented reality has the potential to disrupt the manufacturing industry by revolutionizing production processes.
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