Career Junction Ad Campaign
Marissa Brassfield — September 12, 2008 — Marketing
According to Career Junction, if your grocery lists, wardrobe plans or gardener's agreements look like these, it's time to change jobs.
The three-part ad campaign inspires readers to change jobs by depicting different scenarios in which your talents might be wasted. In the first ad, a grocery list is illustrated with a ballpoint pen in stunning graphic design form.
In the second ad, a graph plots the path of the percentage of different types of clothes (sweatpants, bikinis) as weight loss is achieved. In the third, a simple agreement between gardener and homeowner is executed in lawyer-like fashion, complete with legalese. Beside each ad, the tagline reads "Put your skills to better use."
The Career Junction ad appeared in the Middle East and was devised by TBWA/RAAD.
The three-part ad campaign inspires readers to change jobs by depicting different scenarios in which your talents might be wasted. In the first ad, a grocery list is illustrated with a ballpoint pen in stunning graphic design form.
In the second ad, a graph plots the path of the percentage of different types of clothes (sweatpants, bikinis) as weight loss is achieved. In the third, a simple agreement between gardener and homeowner is executed in lawyer-like fashion, complete with legalese. Beside each ad, the tagline reads "Put your skills to better use."
The Career Junction ad appeared in the Middle East and was devised by TBWA/RAAD.
Trend Themes
1. Job Dissatisfaction - Career Junction's ad campaign highlights job dissatisfaction and encourages employees to consider changing jobs if their talents are being wasted.
2. Graphic Design in Advertising - Career Junction's ad campaign utilizes stunning graphic design to convey the message that it may be time for a job change.
3. Creative Recruitment - Career Junction's ad campaign serves as an example of creative recruitment tactics that can inspire businesses to think outside the box when attracting top talent.
Industry Implications
1. HR and Recruitment - HR and recruitment professionals can use Career Junction's ad campaign as inspiration for creative recruitment strategies that promote job satisfaction.
2. Advertising and Marketing - Advertising and marketing professionals can look to Career Junction's ad campaign as an example of how graphic design can be used to effectively convey a message.
3. Career Coaching - Career coaches can reference Career Junction's ad campaign to help their clients identify signs of job dissatisfaction and consider alternative career options.
2.9
Score
Popularity
Activity
Freshness
