'Drive One' Campaign Gives 'One More Reason' to Drive a Ford
Marissa Brassfield — October 11, 2009 — Autos
References: thefordstory & adgabber
Ford is taking a new tactic in its 'Drive One' campaign with the addition of unscripted TV spots called 'One More Reason.' The ads attempt to showcase genuine feedback from Ford drivers, featuring their unscripted opinions on the new automobiles in the Ford lineup.
Says Ford on their blog of the new TV spots for the 'Drive One' campaign, "The comments are as real as the people who made them. They are not scripted. In fact, these people didn’t know that it was Ford filming them, or that they would be used in commercials. That’s the only way to get genuine opinions, and that’s how these were produced."
The commercials for the 'Drive One' campaign will begin airing on October 12--check out a preview of one above.
Says Ford on their blog of the new TV spots for the 'Drive One' campaign, "The comments are as real as the people who made them. They are not scripted. In fact, these people didn’t know that it was Ford filming them, or that they would be used in commercials. That’s the only way to get genuine opinions, and that’s how these were produced."
The commercials for the 'Drive One' campaign will begin airing on October 12--check out a preview of one above.
Trend Themes
1. Unscripted Advertising - Opportunity for companies to create spontaneous and engaging advertisements by collecting genuine feedback from customers.
2. Customer-driven Campaigns - Opportunity for companies to create marketing campaigns that prioritize customers' unfiltered feedback and opinions.
3. Authentic Marketing - Opportunity to tap into the trend of authenticity and transparency in marketing by creating unscripted advertisements.
Industry Implications
1. Automotive - Opportunity for car companies to create unscripted advertisements by collecting honest feedback from drivers and highlight the authenticity and quality of their vehicles.
2. Marketing and Advertising - Opportunity to incorporate unscripted advertisements into marketing and advertising strategies, creating authentic and engaging content.
3. Television and Entertainment - Opportunity to provide viewers with more spontaneous and engaging advertisements, creating a more authentic viewing experience.
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