Study Shows Ford SYNC Users Pay More Attention to the Road
Marissa Brassfield — February 7, 2009 — Autos
References: syncmyride & autoblog
According to a new study released by Ford, users of the Ford SYNC infotainment system are less distracted while driving than those who perform the same tasks in a conventional manner.
The Ford SYNC study tested making and answering a phone call, locating a number from within a mobile phone contacts list, playing a song, and receiving and answering text messages. Throughout the exercise, researchers tracked how long drivers took their eyes off the road, their response time and how the position and speed of their cars changed.
According to the Ford SYNC study's results, 30% of the time drivers swerved out of their lane while performing these infotainment tasks. When using the Ford SYNC system, however, the drivers all stayed in their lanes.
The Ford SYNC study tested making and answering a phone call, locating a number from within a mobile phone contacts list, playing a song, and receiving and answering text messages. Throughout the exercise, researchers tracked how long drivers took their eyes off the road, their response time and how the position and speed of their cars changed.
According to the Ford SYNC study's results, 30% of the time drivers swerved out of their lane while performing these infotainment tasks. When using the Ford SYNC system, however, the drivers all stayed in their lanes.
Trend Themes
1. In-vehicle Infotainment - Developing in-vehicle infotainment systems with built-in features to lessen driver distraction holds disruptive potential.
2. Integrating Technology in Automobiles - Integrating technology to improve safety and decrease driver distraction can disrupt the automobile industry.
3. Smart Cars - Developing smart cars with advanced technology to monitor and decrease driver distraction has the potential to disrupt the automobile industry.
Industry Implications
1. Automobile Industry - The automobile industry can benefit from developing and implementing new technologies that minimize driver distraction while enhancing the driving experience and safety.
2. Technology Industry - The technology industry can disrupt the automobile industry by developing advanced technologies such as voice-activated commands and gesture-recognition systems that minimize driver distraction.
3. Safety Industry - Manufacturers in the safety industry can benefit from developing and promoting safety devices such as hands-free infotainment systems, adaptive cruise control, and lane-departure warning systems, which can decrease driver distraction and improve road safety.
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