Ford Transit Connect Family One Revealed to Target Consumers
Marissa Brassfield — April 10, 2009 — Autos
References: autoblog
The Ford Transit Connect Family One is aiming to be the vanguard for the next generation of minivans; accordingly, they’ve unveiled the concept minivan at the Hands On Museum in Ann Arbor.
A kids’ museum is an excellent place to unveil a car that’s aimed towards parents. The Ford Transit Connect Family One has a bevy of features to make parents’ lives easier, including built-in walkie talkie chargers, hand sanitizer dispensers, fold-up scooters, a stroller cavity, and child safety seats equipped with tension sensors.
A kids’ museum is an excellent place to unveil a car that’s aimed towards parents. The Ford Transit Connect Family One has a bevy of features to make parents’ lives easier, including built-in walkie talkie chargers, hand sanitizer dispensers, fold-up scooters, a stroller cavity, and child safety seats equipped with tension sensors.
Trend Themes
1. Museumvertising - Museum collaborations for product launches to target specific consumer demographics.
2. Next-gen Minivans - Innovative features and functionalities revolutionizing the minivan industry.
3. Parent-focused Innovation - Technologies and designs that cater to the needs of parents for convenience and safety.
Industry Implications
1. Automotive - Utilizing museum partnerships and new and improved features to attract consumers seeking family-friendly vehicles.
2. Museums - Providing an unconventional platform for product unveilings, creating immersive experiences.
3. Parenting Products - Developing innovative solutions and enhancements for the daily needs and safety of parents with young children.
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