The 'Ads of the Wrong' Change the Message of Iconic Brands
Akihiko Tse — October 11, 2013 — Unique
References: adsofthewrong.tumblr & designtaxi
Taking the main slogans of iconic brands such as Nike, Ray-Ban and Guinness, the creators of the Tumblr site 'Ads of the Wrong' turn the messages right on their heads with some of these hilarious and shocking adaptations.
By transposing the background images used on ads, while keeping the iconic brand names and slogans, 'Ads of the Wrong' manages to convey a re-interpreted version of events that are either more morbid, surprising or comical. In one ad, which is a take on Ray-Ban's "Never Hide" slogan, a man wearing a sleeveless jacket a bow tie, presumably at a party, is seen urinating into the pool with a slight glimmer of conviviality flashing from the side of his face.
In another, Manchester United and England star Wayne Rooney, pictured with red paint emblazoned across his arms and chest in the image of St George's Cross for an original Nike campaign, instead has the brand "Tampax" -- or the tampon company -- printed in the right-hand corner.
By transposing the background images used on ads, while keeping the iconic brand names and slogans, 'Ads of the Wrong' manages to convey a re-interpreted version of events that are either more morbid, surprising or comical. In one ad, which is a take on Ray-Ban's "Never Hide" slogan, a man wearing a sleeveless jacket a bow tie, presumably at a party, is seen urinating into the pool with a slight glimmer of conviviality flashing from the side of his face.
In another, Manchester United and England star Wayne Rooney, pictured with red paint emblazoned across his arms and chest in the image of St George's Cross for an original Nike campaign, instead has the brand "Tampax" -- or the tampon company -- printed in the right-hand corner.
Trend Themes
1. Brand Message Distortion - Exploring the trend of distorting brand messages in advertisements to create humorous or shocking adaptations.
2. Reinterpreting Iconic Slogans - The trend of transposing background images in ads while keeping famous brand slogans to convey alternative versions of events.
3. Morbid, Surprising, and Comical Ads - The trend of creating advertisements that are either dark, unexpected, or humorous by altering iconic brand visuals and slogans.
Industry Implications
1. Advertising - Disruptive innovation opportunities lie in developing innovative ways to distort brand messages and create attention-grabbing advertisements.
2. Marketing - Opportunities for disruptive innovation arise in reimagining iconic brand slogans and visuals to capture consumer attention and evoke emotions.
3. Creative Design - Disruption can occur by exploring unconventional approaches to advertising where iconic brand messages are twisted to deliver unexpected and memorable ad campaigns.
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