The HealthExpress Stoptober Campaign Depicts Scary Smoker Faces
Meghan Young — November 1, 2013 — Marketing
References: healthexpress & fastcodesign
Taking advantage of the Halloween holiday, the HealthExpress Stoptober Campaign created quite the scare thanks to the use of a few disturbing masks. Yet these masks were not typical of Halloween. Instead of channeling Mike Myers, Obama or even more of a standard option, these masks channeled the look of an aged smoker.
Actors wore these masks, which were afflicted with diseases like mouth and throat cancers, macular degeneration, and periodontal disease, in order to drive home the message that smoking is detrimental to people's health. Although dramatic, the HealthExpress Stoptober Campaign is a great visual for those who live in denial about their addiction. It will be travelling throughout the United Kingdom, visiting cities known to have high smoking populations. Hopefully people turn a new leaf.
Actors wore these masks, which were afflicted with diseases like mouth and throat cancers, macular degeneration, and periodontal disease, in order to drive home the message that smoking is detrimental to people's health. Although dramatic, the HealthExpress Stoptober Campaign is a great visual for those who live in denial about their addiction. It will be travelling throughout the United Kingdom, visiting cities known to have high smoking populations. Hopefully people turn a new leaf.
Trend Themes
1. Halloween Mask Publicity Stunts - Using Halloween masks as a means of drawing attention to important social issues, like smoking addiction.
2. Scary Smoker Faces - Creating masks that depict the physical consequences of smoking, such as mouth and throat cancers, to raise awareness about the dangers of the habit.
3. Health Awareness Campaigns - Utilizing visually impactful campaigns to educate people about the risks associated with certain behaviors and promote healthier choices.
Industry Implications
1. Healthcare - Developing innovative ways to educate and inform the public about the consequences of unhealthy habits, such as smoking.
2. Advertising and Marketing - Exploring unconventional publicity stunts to capture attention and deliver important messages in a memorable way.
3. Entertainment and Events - Incorporating interactive and engaging experiences, like immersive Halloween mask campaigns, into events to generate awareness and promote social causes.
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