To Promote Its New Flavors, Jaffa Enlisted Jaffa Cake Fans to Try Them Out
James Robinson — October 31, 2013 — Marketing
References: facebook
To celebrate Halloween and the return of the lemon and slime flavour Jaffa Cakes, hundreds of Jaffa Cake fans embarked on Central London to take part in a game of Jaffa bobbing.
According to reports, apple bobbing has been played for 2,000 years in the UK, but this unique marketing campaign saw fans bob for lemon and slime Jaffa Cakes in green jelly. Hundreds got stuck as they bobbed for five Jaffa Cakes in the edible gunge.
Don’t worry though, participants were made to wear goggles, they always used fresh jelly and there were plenty of towels for contestants to clean their faces after they had been bobbing. This was a truly random twist on what is an iconic British snack.
Implications - A truly unique way to sample a new flavour of Jaffa Cakes to the masses
According to reports, apple bobbing has been played for 2,000 years in the UK, but this unique marketing campaign saw fans bob for lemon and slime Jaffa Cakes in green jelly. Hundreds got stuck as they bobbed for five Jaffa Cakes in the edible gunge.
Don’t worry though, participants were made to wear goggles, they always used fresh jelly and there were plenty of towels for contestants to clean their faces after they had been bobbing. This was a truly random twist on what is an iconic British snack.
Implications - A truly unique way to sample a new flavour of Jaffa Cakes to the masses
Trend Themes
1. Jaffa Bobbing - Creating interactive and engaging experiences for customers to try new products.
2. Random Twist Marketing - Using unexpected and unconventional methods to promote brand awareness and generate excitement.
3. Flavor Sampling - Developing innovative strategies to allow consumers to taste and experience new flavors.
Industry Implications
1. Food and Beverage - Exploring new ways to showcase and introduce new flavors in the market.
2. Event Planning - Incorporating unique and interactive activities to enhance event experiences and create lasting memories.
3. Marketing and Advertising - Utilizing unconventional and attention-grabbing campaigns to create buzz and increase brand visibility.
4.4
Score
Popularity
Activity
Freshness
