Pushing boundaries of reinvention to gain consumer attention
Implications - Recognizing that brand loyalty is decreasing among consumers today, many brands are attempting to refresh their packaging, product or brand image by pushing the limits of rebranding. Extreme reinvention can often be controversial or detrimental to business, but when done successfully, the brand stands to revitalize interest among its customers as well as appeal to market segments previously out of reach.
Trend Themes
1. Extreme Rebranding - Brands are pushing the limits of rebranding to revitalize interest among customers and appeal to market segments previously out of reach.
2. Packaging Redesign - Companies are repackaging their products to make them more appealing to consumers and increase sales.
3. Controversial Logo Changes - Organizations are facing criticism for redesigning their logos and must consider the opinions of designers and consumers before launching a new design.
Industry Implications
1. Marketing - Marketing professionals can use extreme rebranding to promote new products and revitalize interest in existing ones.
2. Packaging - Professionals in the packaging industry can work with companies to redesign product packaging to attract customers and boost sales.
3. Design - Graphic and logo designers can help organizations create distinctive and effective branding that appeals to consumers and stands out in the market.
