Pay for Your Next Starbucks Drink on Your iPhone
Rose Nazarali — September 25, 2009 — Lifestyle
References: gadgetwise.blogs.nytimes & psfk
When people on the go want their coffee fix, they want it instantly and the new Starbucks iPhone application helps make things a little easier.
The Starbucks card mobile application is the latest in iPhone apps and allows customers to pay right from their mobile phones, getting them that much closer to that instant java fix. The application works like any other Starbucks card and gets charged to your credit card.
Starbucks has another application in the works, myStarbucks, that gives users recipes to their favorite coffees and drinks and also helps choose your next Starbucks latte when you are feeling a bit indecisive.
The Starbucks card mobile application is the latest in iPhone apps and allows customers to pay right from their mobile phones, getting them that much closer to that instant java fix. The application works like any other Starbucks card and gets charged to your credit card.
Starbucks has another application in the works, myStarbucks, that gives users recipes to their favorite coffees and drinks and also helps choose your next Starbucks latte when you are feeling a bit indecisive.
Trend Themes
1. Mobile Payment - The ability to use mobile apps to pay for goods and services opens opportunities to explore innovative payment solutions and frictionless transactions.
2. Mobile Order - Mobile ordering systems in the food industry provide convenience and speed, presenting an opportunity to streamline the process and reduce wait times for customers.
3. Mobile Recipe Sharing - Sharing recipes through mobile apps in the food and beverage industry offers opportunities for community-building, engagement, and driving sales.
Industry Implications
1. Food and Beverage - Mobile payment and ordering systems have already disrupted this sector and more innovative solutions in the near future are expected.
2. Technology - Mobile apps and payment solutions continue to drive technological advancements, which creates new opportunities to disrupt traditional industries.
3. Retail - The growth of mobile payment and ordering systems will disrupt how retailers interact with their customers and offer new opportunities for growth
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