Starbucks 15th Avenue E Coffee and Tea Shops May Even Serve Wine
I have to give Starbucks major innovation points for the launch of 15th Avenue E Coffee and Tea, a series of new shops that disguise the "Starbuckness" that makes the green dot what it is -- and precisely what turns so many people off.
Some of the Starbucks 15th Avenue E Coffee and Tea shops don't bare the Starbucks logo, and some don't even feature the Starbucks name (others just say, "Inspired by Starbucks").
The Starbucks 15th Avenue E Coffee and Tea shops are disguised to look like independent espresso bars.
"The plan is to create new environments that will try to re-explore the spirit of a traditional coffeehouse including the sale of wine and beer plus playing host to live music and poetry readings," PSFK explains.
Yes, wine and beer at Starbucks! If the Starbucks 15th Avenue E Coffee and Tea shops make it to Canada, expect a follow up!
Some of the Starbucks 15th Avenue E Coffee and Tea shops don't bare the Starbucks logo, and some don't even feature the Starbucks name (others just say, "Inspired by Starbucks").
The Starbucks 15th Avenue E Coffee and Tea shops are disguised to look like independent espresso bars.
"The plan is to create new environments that will try to re-explore the spirit of a traditional coffeehouse including the sale of wine and beer plus playing host to live music and poetry readings," PSFK explains.
Yes, wine and beer at Starbucks! If the Starbucks 15th Avenue E Coffee and Tea shops make it to Canada, expect a follow up!
Trend Themes
1. Disguised Corporate Spaces - Other corporations can learn from Starbucks by creating disguised spaces to appeal to audiences that may be turned off by the corporate brand.
2. Innovative Coffeehouse Design - Coffee shops can explore new designs and layouts that focus on creating a traditional and inviting atmosphere for customers.
3. Expanding Beverage and Entertainment Offerings - Coffee shops can consider expanding their offerings to include beer and wine, along with live music and poetry readings, to attract and retain customers.
Industry Implications
1. Coffee Shop Industry - Coffee shops can differentiate themselves by exploring innovative design, and expanding beverage and entertainment offerings to appeal to new customers.
2. Hospitality Industry - Hotels, resorts and restaurants can learn from Starbucks by creating inviting, differentiated spaces that take on the look and feel of independent businesses to appeal to diverse audiences.
3. Corporate Retail Industry - Other corporations can learn from Starbucks to create enticing spaces that encourage customers to feel like they are part of a community event or social gathering, rather than inside a corporate retail space.
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