Obama Fingers Are Curry Flavored Chicken Strips in Germany
Michael Plishka — March 16, 2009 — Lifestyle
References: spiegel.de
People everywhere are capitalizing on things “Obama.” A German food company has now made Obama Chicken Fingers.
“We noticed that American products and the American way of eating are trendy at the moment,” notes Sprehe Sales Manager, Judith Witting. “Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) Merkel.”
Apparently they were concerned that using the term “fingers” in the title would be a turn off. Addressing concern that “fingers” means “finger food, Ms. Witting added, “It’s like hotdogs, no one would ever think they are actually from dogs.”
Other obvious racial implications apparently went unnoticed.
“We noticed that American products and the American way of eating are trendy at the moment,” notes Sprehe Sales Manager, Judith Witting. “Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) Merkel.”
Apparently they were concerned that using the term “fingers” in the title would be a turn off. Addressing concern that “fingers” means “finger food, Ms. Witting added, “It’s like hotdogs, no one would ever think they are actually from dogs.”
Other obvious racial implications apparently went unnoticed.
Trend Themes
1. Obama-themed Products - Opportunity to create and market food products with Obama branding.
2. American Food Trend - Potential for capitalizing on the popularity of American food and eating culture.
3. Food Branding Strategies - Innovation opportunity to explore creative and unconventional branding strategies for food products.
Industry Implications
1. Food and Beverage - Food companies can take advantage of the trend by introducing new Obama-themed products.
2. Marketing and Advertising - Agencies can assist in creating effective branding strategies for food companies seeking to capitalize on the American food trend.
3. Cultural Merchandising - Opportunity for merchandisers to tap into the market of Obama-themed products and American food trends.
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