Human elements added to packaging and design hit customer soft spots
Implications - As humans, we often feel connected to things that resemble aspects of ourselves. Thus, personifying packaging and product design is one way for brands to tap into customer emotion. Humanization can communicate a particular lifestyle or add an extra level of novelty that can charm an otherwise skeptical buyer.
Trend Themes
1. Humanized Packaging - Personifying packaging and product design is one way for brands to tap into customer emotion and communicate a particular lifestyle or add an extra level of novelty.
2. Unconventional Aesthetics - Consumers are looking for ways to make all of their products stand out. Items that feature an unconventional aesthetic appeal to those who want to differentiate their possessions from others.
3. Collaboration Collection - Collaborating with fashion designers for limited edition items such as bottles and packaging can create an entirely new and exclusive collection.
Industry Implications
1. Consumer Packaged Goods - Companies in the consumer packaged goods industry can explore humanizing packaging designs to create an emotional connection with their products.
2. Fashion Industry - Collaborating with beverage companies to design limited edition bottles creates an exclusive fashion line that can attract fashion-conscious consumers.
3. Design Industry - Designers can experiment with unconventional aesthetics to create new and unique designs for various products and industries.
