The Umeric HBO 'Unexpected' Campaign is Peculiar
Armida Ascano — September 23, 2010 — Marketing
References: umeric & behance.net
The HBO 'Unexpected' campaign is equal parts genius and skill. VFX studio Umeric flexes their effects muscles with this campaign, coming up with a series of HBO logo revamps that has the insignia feathered, furred and multicolored.
The premise of this campaign is self-explanatory. HBO 'Unexpected' means out of the ordinary and somewhat strange, which is exactly how the campaign comes off. Regardless, Umeric succeeds in making these levitating logos seem as though they could really be floating somewhere in the world, adding even more intrigue to the HBO 'Unexpected' campaign.
The premise of this campaign is self-explanatory. HBO 'Unexpected' means out of the ordinary and somewhat strange, which is exactly how the campaign comes off. Regardless, Umeric succeeds in making these levitating logos seem as though they could really be floating somewhere in the world, adding even more intrigue to the HBO 'Unexpected' campaign.
Trend Themes
1. Feathered Logos - Opportunity for graphic design agencies to create unique and visually captivating logo designs for brands, adding an unexpected element to their identity.
2. VFX Campaigns - Opportunity for VFX studios to showcase their creative skills and innovative techniques in transforming logos and visuals for advertising campaigns.
3. Out of the Ordinary Advertising - Opportunity for marketers to create campaigns that break away from conventional norms and grab consumers' attention through eccentric and captivating visuals.
Industry Implications
1. Graphic Design - Opportunity for graphic design agencies to explore unconventional logo designs and creative branding solutions.
2. Film and Advertising - Opportunity for VFX studios and advertising agencies to collaborate on innovative campaigns that incorporate visually stunning effects and unconventional brand presentations.
3. Marketing and Advertising - Opportunity for marketers and advertisers to experiment with unconventional campaign strategies and visually captivating advertisements that stand out in a crowded market.
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