Mother New York Adds Fun and Flavor to These Sweet'N Low Advertisements
Kateryna Topol — August 27, 2010 — Marketing
References: nateduval.wordpress
In its attempt to promote the sweetener Sweet'N Low, advertising agency Mother New York has taken a psychedelic turn in its advertising.
This vibrant pink campaign will give your senses a sugar high. The bright pink waves and smiling sugar bits will definitely catch anyone's attention. These wicked ads will surely give your taste buds a pleasantly sweet awakening as you check out the featured gallery.
Implications - Advertisements that rely on art work to grab the viewer's eye are extremely appealing. With the use of art styles, bright colors and childlike illustrations, the advertisements stand out against the typical clutter that is seen in magazine and print advertisements as of late.
This vibrant pink campaign will give your senses a sugar high. The bright pink waves and smiling sugar bits will definitely catch anyone's attention. These wicked ads will surely give your taste buds a pleasantly sweet awakening as you check out the featured gallery.
Implications - Advertisements that rely on art work to grab the viewer's eye are extremely appealing. With the use of art styles, bright colors and childlike illustrations, the advertisements stand out against the typical clutter that is seen in magazine and print advertisements as of late.
Trend Themes
1. Artistic Advertising - Using art styles, bright colors, and childlike illustrations in advertisements to stand out against clutter.
2. Psychedelic Campaigns - Creating vibrant and visually striking campaigns to catch viewers' attention.
3. Sensory Marketing - Engaging viewers' senses, such as sight and taste, through advertisements.
Industry Implications
1. Advertising and Marketing - Exploring new ways to create visually appealing and attention-grabbing advertisements.
2. Food and Beverage - Incorporating vibrant and visually enticing elements in food and beverage branding to attract customers.
3. Print and Media - Revitalizing magazine and print advertising by incorporating artistic and psychedelic elements.
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