Despite economy, airlines up the ante with extravagant extras
Implications - Economic uncertainty may be causing most strategies to become more conservative, but indulgence-loving consumers remain. Recognizing this, some airlines are transforming their high-class cabins to include extremely extravagant services. And if a carrier can maintain low prices at the economy level as well, it may well be able to secure upper-class and budget-conscious travelers.
Trend Themes
1. Extravagant Airline Services - Airlines are transforming their high-class cabins to include extremely extravagant services.
2. Luxury Air Travel - The development of opulent travel represents growth in the extravagance of air travel.
3. Comfortable Business Jets - There still exists a major target market who can afford to indulge in high-end luxuries like business jets.
Industry Implications
1. Airlines - Airlines have an opportunity to offer extravagant services on high-end cabins or private rooms.
2. Luxury Travel - Luxury travel providers should explore new ways to deliver unique and extravagant travel experiences.
3. Aerospace and Defense - Aerospace and defense companies should consider developing/opportunities in affordable and comfortable private jets and related aircraft equipment.
