Spiderman & X-Men Go Digital
Ben Preiss — November 15, 2007 — Pop Culture
Marvel comic book heroes like Spiderman, The X-Men, Captain America, the Fantastic Four, et al have long ago stopped being the realm of just comic freaks and most have made it to the big screen with big success (Iron Man is on the way, see Video). So it should be no surprise, except to the purists, that Marvel has gone digital. For the hard core this will be like Dylan going electric but who cares, this is a milestone.
Trend Themes
1. Digital Comic Books - Marvel's move towards digital comics presents opportunities for publishers, distributors and retailers to explore new ways of creating and delivering comics.
2. Mainstream Comic Book Adaptations - The popularity of mainstream comic book adaptations paves the way for new opportunities in the film and entertainment industry.
3. Brand Extension - Marvel's ability to expand beyond comics presents an opportunity for other brands to learn how to create successful cross-media franchises.
Industry Implications
1. Publishing - Publishers can leverage Marvel's digital transition to explore new ways to create and distribute content.
2. Film and Entertainment - Marvel's success in bringing comic book heroes to the big screen opens up opportunities for new adaptations and content in the film and entertainment industry.
3. Franchise Development - Marvel's success in cross-media brand extension presents potential opportunities for other brands seeking to expand their reach and build multi-platform experiences.
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