The White by Vera Wang Collection for David's Bridal is Unveiled
Leslie Chen — March 21, 2011 — Lifestyle
References: davidsbridal & davidsbridal
Vera Wang will soon debut her new collection of wedding dresses, White by Vera Wang, with David's Bridal stores across America. Best known for her modern, sophisticated and romantic wedding dresses, this new line will allow Wang to reach more brides than ever before.
The new White by Vera Wang collaboration will feature everything from ballroom styles to more casual silhouettes. The best part of this collaboration is the price tag: The White by Vera Wang collection has prices ranging from $600 to $1,400. With the Luxe Collection starting at at $6,000 with prices going up to $12,000, this is quite the steal.
Partnering with David's Bridal will allow brides from all over the country to get their hands on these gowns. They will initially feature sizes 0 to 14, adding bridesmaids dresses and shoes in the summer and more sizes in the fall.
The new White by Vera Wang collaboration will feature everything from ballroom styles to more casual silhouettes. The best part of this collaboration is the price tag: The White by Vera Wang collection has prices ranging from $600 to $1,400. With the Luxe Collection starting at at $6,000 with prices going up to $12,000, this is quite the steal.
Partnering with David's Bridal will allow brides from all over the country to get their hands on these gowns. They will initially feature sizes 0 to 14, adding bridesmaids dresses and shoes in the summer and more sizes in the fall.
Trend Themes
1. Affordable Wedding Dresses - The White by Vera Wang’s collection of affordable wedding dresses offered through David’s Bridal presents an opportunity for innovative players looking to disrupt the wedding fashion industry.
2. Inclusive Bridal Industry - White by Vera Wang and David’s Bridal’s effort to expand their offerings to more sizes and styles reflects the trend towards inclusivity. There is an opportunity for businesses to innovate around body positivity and to be more size-inclusive in the bridal industry.
3. Collaborative Partnership - The partnership between White by Vera Wang and David’s Bridal represents an opportunity for other businesses to collaborate and offer complementary services, such as wedding planning, accessories, and makeup for brides-to-be.
Industry Implications
1. Wedding Fashion - With the affordable White by Vera Wang collection, there is an opportunity for disruptive innovation within the wedding fashion industry to cater to the growing trend of conscious consumption without sacrificing style.
2. Bridal Retail - As White by Vera Wang collaborates with David’s Bridal, the growing trend towards inclusivity within the bridal industry presents an opportunity to innovate around customer experience and fashion-forward designs that cater to diverse body types.
3. Wedding Planning Services - The collaborative partnership between White by Vera Wang and David’s Bridal suggests opportunities to disrupt the wedding planning services industry by offering complementary services such as makeup, accessories, and venue selection to brides-to-be.
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