The Marchesa Spring 2010 Bridal Line is Short and Sweet
Joanne Lam — June 4, 2010 — Luxury
References: marchesa
The Marchesa Spring 2010 Bridal line puts a bit of spring in your step. Aside from the classic long, flowy dresses, the collection also consists of a few shorter cocktail dress pieces. With sleek and simple designs, these wedding gowns ensure that you have options when it comes to day-wear and evening-wear for your big day.
Check out the bright white Marchesa Spring 2010 Bridal line in the featured gallery.
Implications - The Marchesa Spring 2010 Bridal line really mixes up what a wedding dress can be. The line had me thinking of all the different niches of brides.
Check out the bright white Marchesa Spring 2010 Bridal line in the featured gallery.
Implications - The Marchesa Spring 2010 Bridal line really mixes up what a wedding dress can be. The line had me thinking of all the different niches of brides.
Trend Themes
1. Short Wedding Dresses - Disruptive innovation opportunity: Designing affordable knee-length wedding dresses for unconventional brides.
2. Diverse Bridal Collections - Disruptive innovation opportunity: Creating bridal lines that cater to different niches and personal styles.
3. Day-to-night Bridal Attire - Disruptive innovation opportunity: Developing versatile wedding gowns that can be easily transitioned from day-wear to evening-wear.
Industry Implications
1. Bridal Fashion - Disruptive innovation opportunity: Incorporating unconventional wedding dress designs into the mainstream bridal fashion industry.
2. Wedding Planning - Disruptive innovation opportunity: Introducing new services to help brides find and style knee-length wedding dresses according to their personal preferences.
3. Bridal Retail - Disruptive innovation opportunity: Offering a wider range of wedding dress options, including shorter cocktail dress pieces, to appeal to a diverse customer base.
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