Burger King Alters its Tagline on Storefronts to 'Stay Home'
Grace Mahas — May 7, 2020 — Marketing
Many global brands have changed their logos and taglines to encourage social distancing amid the outbreak of the COVID-19 pandemic, and beloved quick-serve restaurant Burger King is no exception. The outspoken fast food brand recently revamped its store fronts across the United States to say 'Stay Home' with its typical tagline of "Home of the Whopper" shorted to simply say 'Home' and the word 'Stay' added.
The solidarity act reminds Americans of the importance role that following social distancing regulations has on preventing the spread of the virus. This simple but effective message shows Burger King's stance on the virus and its commitment to encouraging fans to stay indoors during these uncertain times.
Image Credit: Bandt, Burger King
The solidarity act reminds Americans of the importance role that following social distancing regulations has on preventing the spread of the virus. This simple but effective message shows Burger King's stance on the virus and its commitment to encouraging fans to stay indoors during these uncertain times.
Image Credit: Bandt, Burger King
Trend Themes
1. Reimagined QSR Logos - Fast food brands are revamping their logos and taglines to promote social distancing, creating an opportunity for innovative branding strategies.
2. Encouraging Social Distancing - Global brands are using their marketing platforms to encourage social distancing, presenting an opportunity for creative messaging and community engagement.
3. Solidarity During COVID-19 - Companies adopting solidarity messaging through logo and tagline changes are demonstrating their commitment to public health and safety, offering an opportunity for brand differentiation and loyalty.
Industry Implications
1. Restaurant Industry - The restaurant industry can leverage creative logo and tagline changes to promote social distancing and reinforce their commitment to customer safety.
2. Marketing and Advertising Industry - Marketing and advertising agencies can help brands develop innovative strategies for logo and tagline changes that encourage social distancing, fostering brand loyalty and community support.
3. Graphic Design Industry - The graphic design industry can contribute by assisting brands in creating impactful logo and tagline changes that effectively communicate messages of solidarity and social responsibility.
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