The Krystal Southern Style Chik ‘N Strips are Satisfying
Michael Hemsworth — July 14, 2020 — Lifestyle
The Krystal Southern Style Chik ‘N Strips are a new offering from the QSR brand that will offer patrons with a tasty option to choose when looking for a homestyle menu item to try out. The chicken strips are made with premium white meat chicken and covered in a southern-style breading before being fried to perfection. The strips come with a side of Chik 'N Dip 'N sauce that features a sweet and tangy flavor to perfectly accent the taste of the crispy strips.
The Krystal Southern Style Chik ‘N Strips can be purchased a la carte or as a combo that comes served with fries and a drink. Available at participating locations now, the chicken strips are a limited time-only offering.
Image Credit: Krystal
The Krystal Southern Style Chik ‘N Strips can be purchased a la carte or as a combo that comes served with fries and a drink. Available at participating locations now, the chicken strips are a limited time-only offering.
Image Credit: Krystal
Trend Themes
1. Homestyle Fast Food - There's an opportunity for QSR brands to innovate with more homestyle menu items that cater to consumers' desire for comfort food.
2. Premium Ingredients - Using higher quality ingredients, like premium white meat chicken, can be a way to set menu items apart and attract customers seeking higher quality fast food options.
3. Limited Time Offerings - Creating buzz and excitement over limited time menu items can draw in new customers and encourage repeat business.
Industry Implications
1. Fast Food - QSR chains can use homestyle and premium ingredient offerings, along with limited time promotions, to compete in an industry already disrupted by fast casual and delivery options.
2. Food and Beverage - By offering homestyle comfort food with premium ingredients, companies can capitalize on the trend of consumers seeking more premium quality food and beverages.
3. Limited Time Offerings - The limited time offering trend can also be seen in other industries such as fashion and technology, giving businesses a chance to innovate with exclusive offerings and create a sense of urgency.
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