Chipotle and Tractor Beverages Have Joined Forces to Offer New Drinks
Michael Hemsworth — July 21, 2020 — Lifestyle
Chipotle and the Tractor Beverages Company have teamed up to offer patrons a new premium range of refreshments that will pair perfectly with the restaurant chain's high-quality fare. The new drink menu will be available starting July 21, 2020 and will consist of four exclusive beverages that have been created by the Tractor Beverages Company specifically for carry-out orders and in-restaurant dining. This includes the Organic Lemonade, Organic Hibiscus Lemonade, Organic Mandarin Agua Fresca and the Organic Berry Agua Fresca as well as the bottled Organic Lemonade and Organic Black Tea.
The new drink menu puts a focus on high-quality refreshments that will be right at home at the restaurant chain thanks to their ability to be paired with the brand's various Mexican fare.
Image Credit: Chipotle
The new drink menu puts a focus on high-quality refreshments that will be right at home at the restaurant chain thanks to their ability to be paired with the brand's various Mexican fare.
Image Credit: Chipotle
Trend Themes
1. Premium Refreshments - The collaboration between Chipotle and Tractor Beverages to offer a new premium range of refreshments presents an opportunity for other Quick Service Restaurants (QSRs) to elevate their drink menus.
2. Organic Beverages - The introduction of organic drinks like Organic Lemonade, Organic Hibiscus Lemonade, Organic Mandarin Agua Fresca, and Organic Berry Agua Fresca provides a disruptive innovation opportunity for organic beverage companies looking to partner with QSRs.
3. Takeout and In-restaurant Dining - With the creation of beverages specifically designed for carry-out orders and in-restaurant dining, there is potential for innovation in packaging and beverage formats to enhance the customer experience for both QSRs and beverage companies.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can explore collaborations with beverage companies to create premium drink menus that enhance the dining experience and attract more customers.
2. Organic Beverage Producers - Organic beverage producers can partner with QSRs to introduce their products on the menus, tapping into the growing demand for healthier and sustainable drink options.
3. Packaging and Beverage Formats - Packaging companies and beverage manufacturers can innovate in creating packaging solutions and formats that cater to both takeout orders and in-restaurant dining for QSRs.
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