Dunkin' is Now Selling DIY Donut Kits That Help Consumers Decorate Donuts at Home
Katherine Pendrill — May 8, 2020 — Art & Design
References: news.dunkindonuts & delish
Following in the footsteps of other brands during the COVID-19 pandemic, Dunkin' has begun bolstering its takeout options with the debut of DIY Donut Kits.
According to a press release from Dunkin', the idea for the new DIY Donut Kits came from an employee named Norma Valkenaar, who works at a Dunkin' location in Concord, California. Valkenaar wanted to bring home individual ingredients for her nephews to put together at home and they loved the activity. Now Dunkin' is giving more consumers the opportunity to DIY with kits that include four fresh donuts, and various frosting and sprinkle options. As Dunkin’ franchisee Matt Cobo explains, "The simple joy of getting to create your own donut can make kids light up, and if we can be a part of creating that moment, that makes us happy."
Image Credit: Dunkin'.
According to a press release from Dunkin', the idea for the new DIY Donut Kits came from an employee named Norma Valkenaar, who works at a Dunkin' location in Concord, California. Valkenaar wanted to bring home individual ingredients for her nephews to put together at home and they loved the activity. Now Dunkin' is giving more consumers the opportunity to DIY with kits that include four fresh donuts, and various frosting and sprinkle options. As Dunkin’ franchisee Matt Cobo explains, "The simple joy of getting to create your own donut can make kids light up, and if we can be a part of creating that moment, that makes us happy."
Image Credit: Dunkin'.
Trend Themes
1. DIY Food Kits - There is a rising trend of DIY food kits, providing consumers with the opportunity to create and customize their own food at home.
2. At-home Activities - Businesses are capitalizing on the demand for at-home activities by offering DIY kits that provide consumers with entertainment and engagement.
3. Personalized Experiences - The popularity of DIY kits reflects the increasing desire for personalized experiences, where consumers can tailor products to their own preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the potential of DIY kits to cater to the growing interest in customizable and interactive food experiences.
2. Retail - Retailers can leverage the DIY trend by offering a range of DIY kits that allow consumers to engage in creative activities at home.
3. Entertainment - The entertainment industry can incorporate DIY kits into their offerings to provide customers with engaging and interactive experiences that can be enjoyed from home.
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