Allergan's Chronic Migraine Ads Show Sufferers Coming Out Strong
Laura McQuarrie — September 11, 2015 — Marketing
References: mychronicmigraine & coloribus
Pulsating headache pain, nausea and a sensitivity to light and sound are some of the symptoms of having a chronic migraine. While all of these things can certainly interfere with a person's ability to carry on daily tasks, these ads from pharmaceutical company Allergan show that migraines don't have to take over an individual's life.
The print ads realize some of the emotions felt by those who suffer from chronic migraines, including being derailed, flattened or trampled by the disease. Rather than being left defeated, the women depicted in each of the ads is triumphant, suggesting a strong, healthy physical and mental state.
The chronic migraine campaign posters from Allergan direct people to a microsite, which reveals some of the common triggers and best treatments for headaches, migraines and chronic migraines.
The print ads realize some of the emotions felt by those who suffer from chronic migraines, including being derailed, flattened or trampled by the disease. Rather than being left defeated, the women depicted in each of the ads is triumphant, suggesting a strong, healthy physical and mental state.
The chronic migraine campaign posters from Allergan direct people to a microsite, which reveals some of the common triggers and best treatments for headaches, migraines and chronic migraines.
Trend Themes
1. Chronic-migraine Campaigns - Pharmaceutical companies can create chronic-migraine campaigns that highlight the sufferers' strengths and provide educational resources.
2. Empowering Patients - Pharmaceutical companies can develop marketing strategies that empower patients and position them as victorious over their migraines.
3. Microsites - Developing microsites that offer educational resources could help improve consumer engagement and medical literacy for chronic migraines.
Industry Implications
1. Pharmaceutical Industry - The pharmaceutical industry can create innovative migraine solutions that empower patients and provide educational resources.
2. Marketing Industry - The marketing industry can create campaigns that highlight patients' strengths and provide resources like microsites to empower chronic-migraine sufferers.
3. Healthcare Industry - The healthcare industry can benefit from a more engaged and medically literate patient base for the chronic-migraine market. Microsites offering educational resources could be a good starting point.
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