A Restaurant in Japan Tests Foreigners Reaction to Buckwheat
Meghan Young — May 9, 2016 — Lifestyle
References: spoon-tamago & designtaxi
In order to raise awareness around the common buckwheat allergy, a restaurant in Japan created a collection of allergy-detecting temporary tattoos. Koyo-tei, one of the oldest restaurants soba restaurants in Sapporo, Japan, partnered with a dermatologist to create the product, which happened to take on beautiful and traditional Japanese designs. Interesting fact, buckwheat allergy is to Japan what peanut allergy is to the United States.
Through these allergy-detecting temporary tattoos, which are applied using soba-yu, a broth made from boiling soba, people are able to see if they too suffer from the allergy. If they do, their skin will turn red. Koyo-tei hopes to distribute these temporary tattoos across Japan. For now, they were created for an event a couple months ago.
Through these allergy-detecting temporary tattoos, which are applied using soba-yu, a broth made from boiling soba, people are able to see if they too suffer from the allergy. If they do, their skin will turn red. Koyo-tei hopes to distribute these temporary tattoos across Japan. For now, they were created for an event a couple months ago.
Trend Themes
1. Allergy-detecting Temporary Tattoos - The creation of allergy-detecting temporary tattoos is a disruptive innovation that can help people identify allergies and prevent severe allergic reactions.
2. Food Allergy Awareness - The trend towards raising food allergy awareness is a disruptive innovation that creates opportunities for businesses to develop solutions for detecting food allergies.
3. Traditional Designs for Medical Products - The trend towards using traditional designs for medical products is a disruptive innovation that can help increase the appeal of health-related products to consumers.
Industry Implications
1. Food Industry - The food industry can benefit from the trend towards creating allergy-detecting products by developing new solutions for detecting allergens in food.
2. Health Industry - The health industry can benefit from the trend towards using traditional designs for medical products by creating health-related products that are more aesthetically pleasing.
3. Hospitality Industry - The hospitality industry can benefit from the trend towards raising food allergy awareness by providing better food allergy information and accommodations for guests with allergies.
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