The 'Breathflo' App is Targeted Towards Time-Poor Consumers
Michael Hemsworth — December 8, 2020 — Lifestyle
References: thebreathflo & betalist
A growing number of consumers are becoming more interested in ways to support their mental health and well-being but often find it hard to fit these habits into their daily routine, which is exactly what the 'Breathflo' app is focused on making a little easier.
The app is targeted towards hyper-busy, time-poor consumers who can start to take immediate benefits from meditation by simply committing to less than five minutes per day. This aspect of the app focuses on a much small commitment level that many people will feel comfortable with when first starting or when trying to get going with their practice once again.
The 'Breathflo' app is one of a growing number of health and wellness solutions that target consumers looking to improve their lifestyle in small, incremental ways each day.
The app is targeted towards hyper-busy, time-poor consumers who can start to take immediate benefits from meditation by simply committing to less than five minutes per day. This aspect of the app focuses on a much small commitment level that many people will feel comfortable with when first starting or when trying to get going with their practice once again.
The 'Breathflo' app is one of a growing number of health and wellness solutions that target consumers looking to improve their lifestyle in small, incremental ways each day.
Trend Themes
1. Minimal Commitment Meditation - Opportunity for disruptive innovation: Develop a meditation app that caters specifically to time-poor consumers and requires less than five minutes per day.
2. Hyper-busy Consumers - Opportunity for disruptive innovation: Create products or services that cater to the needs of hyper-busy individuals, providing convenient solutions to improve mental health and well-being.
3. Incremental Lifestyle Solutions - Opportunity for disruptive innovation: Develop health and wellness solutions that target consumers looking for small, daily improvements in their lifestyle.
Industry Implications
1. Meditation Apps - Opportunity for disruptive innovation: Create a new generation of meditation apps that offer minimal commitment options for time-poor consumers.
2. Health and Wellness - Opportunity for disruptive innovation: Develop innovative products and services in the health and wellness industry to cater to the needs of busy individuals.
3. Lifestyle Improvement - Opportunity for disruptive innovation: Create solutions that focus on incremental lifestyle improvements, targeting consumers seeking small, manageable changes.
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