Calm and HBO Max Have Partnered for a Special Series
Kalin Ned — January 24, 2021 — Pop Culture
References: youtube & hollywoodreporter
Those looking for relaxing streaming series that will help them find comfort amid the pandemic need not look any further than HBO Max's collaboration with the popular meditation app Calm. In October 2020, the partnership debuted 'A World of Calm.' This is a 10-episode viewing experience that combines "mesmeric imagery" and storytelling to promote peacefulness. Each episode is narrated by a well-known celebrity like Mahershala Ali, Keanu Reeves, Idris Elba, Oscar Isaac, Nicole Kidman, and more.
Jennifer O'Connell—the executive VP of non-fiction and kids programming for HBO Max—hopes that the relaxing streaming series "is one HBO Max original that becomes part of your daily routine," as it guides you on a meditative journey to find calmness in the chaos.
Image Credit: YouTube
Jennifer O'Connell—the executive VP of non-fiction and kids programming for HBO Max—hopes that the relaxing streaming series "is one HBO Max original that becomes part of your daily routine," as it guides you on a meditative journey to find calmness in the chaos.
Image Credit: YouTube
Trend Themes
1. Relaxing Streaming Series - The success of 'A World of Calm' reflects a growing demand for entertainment that promotes mental wellness and relaxation.
2. Collaborations with Meditation Apps - Partnerships between streaming companies and meditation apps show an opportunity for disruptive innovation in the intersection of entertainment and mental wellness.
3. Celebrity Narrated Series - Celebrity-narrated series that promote mental wellness and relaxation have the potential to become a lucrative market in the entertainment industry.
Industry Implications
1. Streaming Services - Streaming companies are positioned to capitalize on the demand for entertainment that promotes mental wellness by partnering with meditation apps and incorporating calming content into their offerings.
2. Meditation Apps - Meditation apps can expand their reach by partnering with streaming services to create calming content that reaches a wider audience.
3. Entertainment Industry - The entertainment industry has the opportunity to tap into the growing demand for mental wellness and relaxation by creating new markets for celebrity-narrated series and collaborations with meditation apps.
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