Wildflower's Salem Mitchell Case is Vibrant and Retro
Ellen Smith — November 17, 2020 — Tech
References: wildflowercases & hypebae
In addition to serving the important function of protecting one's devices, phone cases can be an accessorized expression of self, and Wildflower's Salem Mitchell case is a perfect example of that. For this collaboration, the team tapped the famed American model, asking her to design her perfect phone case.
The end result is a vibrant and psychedelic piece that's sure to capture the attention of those around. According to Mitchell herself, “I took inspiration from my favorite fashion trends right now which are swirly prints, abstract patterns and cool tones.” The multi-toned blue case is covered in hearts, making for a 70s-inspired and retro aesthetic. Mitchell continues by saying the case is "perfect for all of my mirror selfies.”
Image Credit: Lauren Leekley
The end result is a vibrant and psychedelic piece that's sure to capture the attention of those around. According to Mitchell herself, “I took inspiration from my favorite fashion trends right now which are swirly prints, abstract patterns and cool tones.” The multi-toned blue case is covered in hearts, making for a 70s-inspired and retro aesthetic. Mitchell continues by saying the case is "perfect for all of my mirror selfies.”
Image Credit: Lauren Leekley
Trend Themes
1. Phone Case Self Expression - With growing interest in personalized phone cases, new opportunities arise for artists and influencers to collaborate on unique and expressive designs.
2. Psychedelic Retro Aesthetics - Demand for vintage-inspired phone case designs signals a wider trend for retro aesthetics in the fashion and consumer electronics industries.
3. Influencer-designed Products - As more influencers collaborate with brands to design their own products, new business opportunities are unlocked in product design and marketing.
Industry Implications
1. Phone Case Industry - Phone case manufacturers can expand their market by providing customizable options for consumers seeking unique and personalized accessories.
2. Fashion Industry - Collaborations between fashion influencers and brands to create unique phone case designs shows an increased interest in fashion accessories among tech consumers.
3. Influencer Marketing Industry - The success of influencer-designed phone cases highlights the potential for brands to tap into this market by partnering with celebrities and social media personalities.
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