The 'House of Smart' is Made Up of Maze-Like Brainwave Shelving Units.
Ady Floyd — October 13, 2015 — Art & Design
References: mauricementjens & dezeen
Design agency Maurice Mentjens used inspiration from the twisting coil structure of the brain when creating the 'House of Smart.' This small drug boutique uses maze-like shelving units to mimic the creative thought process within the brain.
The unique shop uses an all grey color scheme to showcase boldly colored products which have been displayed on random shelving. The maze-inspired shelving units run across all of the walls from floor to ceiling. The open space of the shop boasts only one massive display case. The display case is located in the center of the room and acts like a museum exhibit with a glass counter top that shows consumers the products within.
Located in The Netherlands, 'House of Smart' sells “drugs and related paraphernalia...including cannabis in all forms and hallucinogenic magic mushrooms are legal for personal use in the Netherlands.”
The unique shop uses an all grey color scheme to showcase boldly colored products which have been displayed on random shelving. The maze-inspired shelving units run across all of the walls from floor to ceiling. The open space of the shop boasts only one massive display case. The display case is located in the center of the room and acts like a museum exhibit with a glass counter top that shows consumers the products within.
Located in The Netherlands, 'House of Smart' sells “drugs and related paraphernalia...including cannabis in all forms and hallucinogenic magic mushrooms are legal for personal use in the Netherlands.”
Trend Themes
1. Brain-inspired Design - Designing products and spaces that are inspired by the thinking processes and structures of the human brain to improve aesthetic appeal and user experience.
2. Maze-like Shelving - Creating innovative and interactive shelving systems that mimic maze-like structures to create a unique shopping experience.
3. Bold Product Display - Using a muted color scheme to highlight boldly colored products on random shelving for a visually appealing store display.
Industry Implications
1. Retail - Brain-inspired design can revolutionize the in-store experience and potentially lead to increased sales.
2. Architecture and Interior Design - Employing brain-inspired design in building and interior design can lead to unique installations that stand out in their respective industries.
3. Cannabis Industry - Using maze-like shelving can create a distinctive display for legal cannabis and related products, potentially attracting more customers.
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