CBD-infused sparkling water combines two consumer favorites
Trend - With both CBD and sparkling water dominating the food and beverage industries respectively, it should come as no surprise that the two are being combined in a number of new buzz-worthy products. This progression speaks to the immense adaptability of CBD as an all-natural solution for combating stress and demonstrates the continued interest in low calorie sparkling waters as an alternative to sugary sodas.
Insight - The cannabis industry is growing rapidly, especially in North America. As a result, the consumer market broadens as the incorporation of cannabis in day-to-day products is seen as a benefit to both seasoned and novice users. Cannabis-curious consumers seek out products that are familiar, with lower doses to give them a better sense of control. Seasoned consumers find it appealing as the products are more convenient.
Insight - The cannabis industry is growing rapidly, especially in North America. As a result, the consumer market broadens as the incorporation of cannabis in day-to-day products is seen as a benefit to both seasoned and novice users. Cannabis-curious consumers seek out products that are familiar, with lower doses to give them a better sense of control. Seasoned consumers find it appealing as the products are more convenient.
Workshop Question - What unique and exciting way can you combine two or more buzzworthy products?
Trend Themes
1. CBD Infused Beverages - CBD-infused beverages are increasingly popular, with sparkling water as a particularly popular base, highlighting the adaptability of CBD and interest in low calorie drinks
2. Adaptogenic Herbs - CBD-infused beverages increasingly incorporate adaptogenic herbs like lemongrass, lemon balm, and Schisandra berry that help boost energy, focus, and physical endurance
3. Alternative to Sugary Sodas - Low calorie, CBD-infused sparkling water is a growing trend as more consumers seek out better-for-you alternatives to sugary sodas
Industry Implications
1. Cannabis Industry - The cannabis industry is growing rapidly, and consumer products incorporating cannabis, like CBD-infused beverages, are gaining popularity
2. Natural and Functional Beverages - CBD-infused beverages are a part of the trend towards better-for-you natural and functional beverages
3. Adaptogenic Supplements - The trend towards adaptogenic herbs highlights the growing market for supplements and products that support stress management, focus, and endurance
