Restaurants and cafes highlight collagen in their menu items
Trend - With collagen's popularity in the CPG space, brands in the restaurant business are highlighting their collagen-heavy dishes. Though collagen is a common ingredient, the fact that restaurant brands are emphasizing their use of it speaks to the growing need for brands to speak to wellness-minded and "foodie" consumers.
Insight - For foodie consumers, experimenting with global cuisines they haven't previously tried isn't always enough. Consumers that subscribe to foodie culture are often seeking elevated versions of classic items they're already accustomed to. Often, this translates to added and unique health benefits, so they can indulge without feeling guilty.
Insight - For foodie consumers, experimenting with global cuisines they haven't previously tried isn't always enough. Consumers that subscribe to foodie culture are often seeking elevated versions of classic items they're already accustomed to. Often, this translates to added and unique health benefits, so they can indulge without feeling guilty.
Workshop Question - How can your brand better speak to consumers' growing demand for wellness-based rituals?
Trend Themes
1. Wellness-focused Cuisine - With the growing need for brands to speak to wellness-minded and 'foodie' consumers, restaurant brands are emphasizing the use of wellness ingredients in the dishes.
2. Functional Beverages - Brands are innovating with unique, nutrition-rich beverages that offer both health benefits and an Instagram-friendly aesthetic.
3. Keto-friendly Options - Smoothie King recently launched keto-friendly smoothies, featuring less than 10g of carbs and packed with high protein and fat, catering to the growing keto-based lifestyle trend.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create wellness-focused and visually appealing cuisine, and to offer functional beverages with added health benefits.
2. Fitness - The fitness industry can leverage the keto-based lifestyle trend, and incentivize physical activity through promotions that offer free health-focused food options.
3. Health and Wellness - The health and wellness industry can capitalize on the popularity of functional beverages and create innovative products that cater to the demand for healthy and visually appealing options.
