DIY McDonald's McCafe Snowflake
Sandra Winn — November 27, 2008 — Marketing
References: mccafesnowflakes & adrants
Here comes Suzy Snowflake...er, McCafe Snowflakes dressed in coffee brown. Sorry, but the Christmas bug has hit me early this year. I meant to say that McDonald’s has an interactive holiday campaign promoting their yummy McCafe Cappuccinos.
McDonald’s created a special site called McCafeSnowflakes.com. From there, you get a virtual coffee cup and tap it away on a virtual napkin. Once finished, you’ll have your very own, unique, McCafe Snowflake to print off.
You can make as many McCafe Snowflakes as you desire, so it’s a great way to pass time at the office. It would also be a great site to send the kiddies off to when the inevitable whines of, “I’m bored, I don’t know what to do”, hit during Christmas vacation.
I think the McCafe Snowflakes come out pretty enough that I may print off my creations, grab a one-hole puncher, some string, and hang it on my Christmas Tree. They’d also work great printed on card stock to create home-made Christmas cards to send off.
McDonald’s created a special site called McCafeSnowflakes.com. From there, you get a virtual coffee cup and tap it away on a virtual napkin. Once finished, you’ll have your very own, unique, McCafe Snowflake to print off.
You can make as many McCafe Snowflakes as you desire, so it’s a great way to pass time at the office. It would also be a great site to send the kiddies off to when the inevitable whines of, “I’m bored, I don’t know what to do”, hit during Christmas vacation.
I think the McCafe Snowflakes come out pretty enough that I may print off my creations, grab a one-hole puncher, some string, and hang it on my Christmas Tree. They’d also work great printed on card stock to create home-made Christmas cards to send off.
Trend Themes
1. Interactive Holiday Campaigns - Disruptive innovation opportunity: Explore the use of interactive digital experiences in holiday marketing campaigns to engage and entertain consumers.
2. Personalized Printables - Disruptive innovation opportunity: Develop platforms that allow users to create and customize printable content, such as snowflakes, for various occasions.
3. Creative DIY Activities - Disruptive innovation opportunity: Provide online platforms or apps that offer a range of do-it-yourself activities for individuals or families to enjoy during holidays.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Integrate interactive elements into food and beverage campaigns to create a more engaging and memorable customer experience.
2. Printing and Publishing - Disruptive innovation opportunity: Develop innovative printable solutions and technologies to enable individuals and businesses to create personalized printed materials easily.
3. Entertainment and Leisure - Disruptive innovation opportunity: Expand digital platforms that offer creative DIY activities and projects for entertainment and leisure purposes.
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