Burberry Fall/Winter 2010 Spread Lets You Control Its Appearance
Zoe Badley — June 25, 2010 — Pop Culture
References: burberry & designscene.net
The Burberry Fall/Winter 2010 campaign is so desirable that it hurts all over. Always one to opt for a simple editorial, Burberry has an added element this time around.
The Burberry Fall/Winter 2010 campaign has actually gone interactive. On the site you can now not only view the pictures, but rotate, drag images and pause. Be sure to check out the gallery for more amazing shots from the 2010 spread.
Implications - An interactive campaign like this is not only fashion-forward, but futuristic and unique. While it's gimmicky in nature, it is also a great way to offer a variety of perspectives on the fashion that may appeal to a wider range of audiences.
The Burberry Fall/Winter 2010 campaign has actually gone interactive. On the site you can now not only view the pictures, but rotate, drag images and pause. Be sure to check out the gallery for more amazing shots from the 2010 spread.
Implications - An interactive campaign like this is not only fashion-forward, but futuristic and unique. While it's gimmicky in nature, it is also a great way to offer a variety of perspectives on the fashion that may appeal to a wider range of audiences.
Trend Themes
1. Interactive Campaigns - Creating interactive campaigns that provide a unique or futuristic experience is a potential trend for businesses looking to reach wider audiences.
2. Visual Storytelling - Using storytelling through interactive visual experiences is a potential trend for luxury brands to showcase their products in an innovative way.
3. Mixed Reality Advertising - Developing mixed reality advertising campaigns that blur the line between reality and virtual reality can be a potential disruptive innovation opportunity for luxury brands.
Industry Implications
1. Luxury Fashion - Interactive luxury campaigns like Burberry's 2010 campaign provide a unique and creative way for luxury fashion brands to showcase their products and reach a wider audience.
2. Marketing and Advertising - As the digital space evolves, the marketing and advertising industry has the potential to adopt interactive and mixed reality experiences to engage consumers in a unique and memorable way.
3. Creative Technology - Creating interactive and immersive experiences with creative technology for luxury brands can be a potential disruptive innovation opportunity for the creative tech industry.
5.4
Score
Popularity
Activity
Freshness
