Foldable Rodalink Bicycles Get an Interactive Campaign
Amelia Roblin — September 5, 2010 — Marketing
References: rodalink & adsoftheworld
Foldable Rodalink bicycles are being advertised on foldable paper as a way to attract new customers to the idea of buying a convertible bike. The Indonesian company launched this campaign to show potential consumers how fun and easy the two-wheeler would be to assemble, as represented by the simple, playful exercise of unfolding its image wrapped in an envelope.
The promotion features five foldable Rodalink bicycles, their specs and an image of the collapsed product. Since many of the targeted clients have never owned such a bike, this captivating campaign will certainly unfold into success.
The promotion features five foldable Rodalink bicycles, their specs and an image of the collapsed product. Since many of the targeted clients have never owned such a bike, this captivating campaign will certainly unfold into success.
Trend Themes
1. Foldable Advertising - Opportunity for companies to utilize foldable paper as an interactive and engaging advertising medium.
2. Convertible Bikes - Growing trend of foldable and convertible bikes that offer convenience and flexibility for urban commuters.
3. Interactive Campaigns - Increasing popularity of interactive campaigns that showcase the product's features and engage potential customers.
Industry Implications
1. Advertising - Foldable advertising presents a disruptive innovation opportunity for the advertising industry to create unique and attention-grabbing campaigns.
2. Bicycle Manufacturing - The convertible bikes trend creates an opportunity for the bicycle manufacturing industry to develop and market innovative and convenient folding bike models.
3. Marketing - Interactive campaigns offer disruptive innovation opportunities for the marketing industry to create immersive and memorable brand experiences for customers.
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