WWF Shows Where Your Coin Goes With Animal Drawings
This new interactive campaign from WWF Brasil shows exactly where your donated coin will go and which kind of animal it would help.
In order to promote their cause, WWF Brasil placed magnetic posters in gyms, cinemas and reception areas at offices and companies.
The poster invites you to place your coin in a specific area according to its denomination. As more coins are added, an animal drawing starts to shape up.
The instant connection between the donated coin and the animal that people love works perfectly in getting more people interested in supporting the animals.
The creative campaign was created by DDB Brazil. See the guerrilla campaign in action in the above video.
In order to promote their cause, WWF Brasil placed magnetic posters in gyms, cinemas and reception areas at offices and companies.
The poster invites you to place your coin in a specific area according to its denomination. As more coins are added, an animal drawing starts to shape up.
The instant connection between the donated coin and the animal that people love works perfectly in getting more people interested in supporting the animals.
The creative campaign was created by DDB Brazil. See the guerrilla campaign in action in the above video.
Trend Themes
1. Interactive Campaigns - Disruptive innovation opportunity: Develop interactive campaigns that offer a tangible connection between users and a cause, increasing engagement and support.
2. Magnetic Posters - Disruptive innovation opportunity: Create magnetic posters that encourage user participation through physical interaction, making campaigns more memorable and impactful.
3. Instant Connection - Disruptive innovation opportunity: Implement strategies that establish a direct link between contributions and impact, fostering emotional connections and motivating support.
Industry Implications
1. Nonprofit Organizations - Disruptive innovation opportunity: Nonprofit organizations can leverage interactive campaigns and instant connections to attract more supporters and increase donations.
2. Advertising and Marketing - Disruptive innovation opportunity: Advertising and marketing professionals can explore the use of magnetic posters and interactive elements to create memorable and engaging campaigns for their clients.
3. Design and Creative Agencies - Disruptive innovation opportunity: Design and creative agencies can offer innovative solutions such as interactive campaigns that establish a strong connection between brands, causes, and consumers.
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