Google Wants to Save What it Helped Destroy Via Micropayments
Brian G Randles — September 10, 2009 — Pop Culture
References: news.cnet & stumbleupon
Google is stepping up to save the newspaper industry. Sound crazy? Not when you think in dollars and cents. Google has proposed setting up a micropayment system in which “pennies to a few dollars” would be paid to subscribe to certain publications aligned with Google.
There is a huge opportunity for Google to profit off newspapers looking to make money by switching to this micropayment system, and any viral village idiot knows that Google has the money to explore this venture.
Micropayments would help Google (like they need it), the print industry and be easy on nearly everyone’s wallet. Irony be damned, sounds like a win-win to me.
There is a huge opportunity for Google to profit off newspapers looking to make money by switching to this micropayment system, and any viral village idiot knows that Google has the money to explore this venture.
Micropayments would help Google (like they need it), the print industry and be easy on nearly everyone’s wallet. Irony be damned, sounds like a win-win to me.
Trend Themes
1. Micropayment System for News - Google proposes a micropayment system in which 'pennies to a few dollars' would be paid to subscribe to certain publications aligned with Google, providing an opportunity for digital news outlets to monetize their content and incentivize quality journalism.
2. Digital News Subscription - The rise of a micropayment system for news will potentially encourage digital news outlets to shift their business models towards a subscription-based model, providing a unique opportunity for direct-to-consumer engagement and revenue growth.
3. Collaboration Between Tech and Media - Google's move to save the newspaper industry with a micropayment system highlights the potential for collaboration between tech and media industries, providing new opportunities for innovative business models and customer acquisition strategies.
Industry Implications
1. Tech Industry - The introduction of a micropayment system for news by Google provides opportunities for the tech industry to create new solutions and technologies for efficient and secure micropayments, revolutionizing the way content is monetized online.
2. Media Industry - The potential shift towards a subscription-based model through a micropayment system offers a unique opportunity and challenge for the media industry to create quality journalism that drives audience engagement and subscriber retention.
3. Digital Payment Industry - The rise of micropayments for news creates new opportunities for the digital payment industry to develop and market new secure and user-friendly payment systems for online subscriptions and content purchases.
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