CGI Model Daisy Page is Now Exclusively Signed to Lipps LA
Laura McQuarrie — June 20, 2019 — Fashion
References: sparkmedia.la & prnewswire
Daisy Paige is a freckle-faced, 19-year-old model who is now exclusively signed with digitally focused celebrity, influencer and model agency Lipps LA—and this is news because Paige is the first 100% computer-generated model to be signed to a major international agency. Now, Lipps LA has expressed that it plans to represent more virtual human models in the future.
The CGI model was created by Los Angeles-based tech start-up Spark CGi, representing a unique fusion of technology, fashion and marketing that expressly appeals to Millennials and Gen Z.
While CGI models are now appearing on runways, campaigns, editorials and magazine covers, Daisy Paige being represented by a top American model agency invites even more change to come.
The CGI model was created by Los Angeles-based tech start-up Spark CGi, representing a unique fusion of technology, fashion and marketing that expressly appeals to Millennials and Gen Z.
While CGI models are now appearing on runways, campaigns, editorials and magazine covers, Daisy Paige being represented by a top American model agency invites even more change to come.
Trend Themes
1. Agency-signed Virtual Models - Opportunity for agencies to sign more computer-generated models with the rise of digital fashion and marketing.
2. Digitally Focused Celebrity, Influencer, and Model Agency - Investment in agencies that specialize in representing virtual human models to cater to the increasing demand for digital influencers.
3. Fusion of Technology, Fashion, and Marketing - Potential for disruptive innovations that integrate technology into the fashion and marketing industry to reach younger generations.
Industry Implications
1. Fashion Modeling Agencies - Opportunity for modeling agencies to expand their talent representation by including computer-generated models.
2. Digital Fashion Industry - Emerging industry that focuses on creating and marketing digital clothing and accessories could benefit from partnering with computer-generated models.
3. Tech Startups - Potential for tech startups to develop computer-generated models and platforms to meet the growing demand for virtual human representation in the fashion industry.
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