Sprayground Launched Its New Collection with Computer-Animated Models
Laura McQuarrie — May 5, 2020 — Marketing
References: sprayground & prnewswire
Streetwear and accessory brand Sprayground is launching its newest backpack collection, Miami 305, with computer-animated models that star in a short film.
While some brands were exploring the use of virtual models before the pandemic hit, computer-generated models are more relevant than ever at a time when in-person product photoshoots and campaigns can't be carried out as usual. During a time of lockdowns and social distancing, Sprayground decided to launch its new collection in a unique way. Founder and creative director David Ben David says, "We're continuously looking to find new ways to launch, and given the current circumstances and having to social distance, we thought, why can't we still launch this collection?"
In the short film, Sprayground's own 3D computer-animated models can be seen sporting the latest backpack styles on motorbikes during a police chase.
While some brands were exploring the use of virtual models before the pandemic hit, computer-generated models are more relevant than ever at a time when in-person product photoshoots and campaigns can't be carried out as usual. During a time of lockdowns and social distancing, Sprayground decided to launch its new collection in a unique way. Founder and creative director David Ben David says, "We're continuously looking to find new ways to launch, and given the current circumstances and having to social distance, we thought, why can't we still launch this collection?"
In the short film, Sprayground's own 3D computer-animated models can be seen sporting the latest backpack styles on motorbikes during a police chase.
Trend Themes
1. Computer-generated Models - The use of computer-generated models opens up new possibilities for creating engaging marketing materials and campaigns with social distancing measures in place.
2. Virtual Product Launches - Brands can use virtual product launches to safely and creatively introduce new products to consumers.
3. Animation in Fashion Marketing - The use of animation in fashion marketing is a growing trend that offers opportunities to create unique and memorable branding experiences.
Industry Implications
1. Fashion - Fashion brands can use computer-generated models and virtual product launches to adapt to COVID-19 restrictions and offer new and creative marketing campaigns.
2. Film Production - The use of computer-generated models in film production is becoming increasingly common and offers opportunities to create engaging content with fewer limitations.
3. Animation - The animation industry can benefit from the growing trend of animation in fashion marketing, creating new partnerships and revenue streams with fashion brands.
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