KFC Japan Celebrates a Soccer Icon with the Cristiano Ronaldo Pack
Laura McQuarrie — April 28, 2014 — Lifestyle
References: entabe.jp & en.rocketnews24
As of today, KFC Japan is offering the 'Ronaldo Pack,' a special chicken meal that celebrates none other than Cristiano Ronaldo, star of the Real Madrid soccer team. The limited Ronaldo Pack will include customizable options like fried or extra crispy chicken, fried fish or donut balls, which are a totally new menu item for KFC Japan.
On May 8th, KFC Japan will also be introducing another option, the Ronaldo One Box, which includes a piece of fried chicken, french fries, a small drink, as well as the customer's choice of sandwich.
After eating a meal at KFC, Ronaldo superfans will want to go online and enter their receipt number to check if they've won any Ronaldo-themed merch, like water bottles, which will be given away to 1,500 lucky fans.
On May 8th, KFC Japan will also be introducing another option, the Ronaldo One Box, which includes a piece of fried chicken, french fries, a small drink, as well as the customer's choice of sandwich.
After eating a meal at KFC, Ronaldo superfans will want to go online and enter their receipt number to check if they've won any Ronaldo-themed merch, like water bottles, which will be given away to 1,500 lucky fans.
Trend Themes
1. Celebrity Endorsement Meals - Opportunity for restaurants and food chains to collaborate with celebrities for special limited edition meals, engaging fans and generating buzz.
2. Customizable Fast Food Menus - Potential to offer customizable menu options to cater to individual preferences and attract a wider customer base.
3. Online Receipt Promotions - Chance for businesses to leverage online platforms and engage customers through promotions and giveaways tied to proof of purchase.
Industry Implications
1. Restaurant/food Chains - Innovation opportunity to collaborate with celebrities to create unique meal offerings that capture the attention of consumers and drive sales.
2. Fast Food - Potential for fast food chains to introduce customizable menu items, allowing customers to personalize their meals and increase customer satisfaction.
3. Digital Marketing - Opportunity for businesses to implement online receipt promotions, leveraging customer data and creating engaging experiences to enhance brand loyalty.
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