KFC India Released a Deep-Fried Paneer Patty
Megan Facciuolo — April 15, 2014 — Lifestyle
References: kfc.co.in & brandeating
KFC India's latest sandwich doesn't include its usual deep-fried chicken, but instead features a deep-fried paneer patty. The crispy outside and gooey centered burger is called the 'Paneer Zinger.'
Zinger is a style of KFC chicken batter that is essentially just a spicier version of the Extra Crispy's and is unfortunately not offered in North America. The same spicy battering is used to fry the paneer cheese. Paneer is the perfect cheese to use for the unique burger because it is a non-melting cheese that is popular in Indian and South Asian regions. The patty is meat-free and is only made up of two slices of paneer, a "spicy creamy sauce" and surrounded in battering, which is then deep fried.
This spicy burger is a great vegetarian take on the cheeseburger.
Zinger is a style of KFC chicken batter that is essentially just a spicier version of the Extra Crispy's and is unfortunately not offered in North America. The same spicy battering is used to fry the paneer cheese. Paneer is the perfect cheese to use for the unique burger because it is a non-melting cheese that is popular in Indian and South Asian regions. The patty is meat-free and is only made up of two slices of paneer, a "spicy creamy sauce" and surrounded in battering, which is then deep fried.
This spicy burger is a great vegetarian take on the cheeseburger.
Trend Themes
1. Vegetarian Fast Food - The rise of vegetarian fast food options, like deep-fried paneer patties, catering to consumers looking for meat-free alternatives.
2. Ethnic Fusion Cuisine - The incorporation of popular ingredients from different cultural cuisines, such as paneer cheese in a fast food burger, creating unique and flavorful dishes.
3. Spicy Flavor Innovation - The exploration of new and bold flavors, like the spicy creamy sauce in the Paneer Zinger burger, to attract adventurous consumers seeking flavor experiences.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to expand their vegetarian menu options and cater to the growing demand for meat-free alternatives.
2. Food Retail - Food retailers can introduce ethnic fusion cuisine to their ready-to-eat section, offering unique and diverse options for consumers seeking new and exciting flavors.
3. Spices and Seasonings - Companies specializing in spices and seasonings can develop innovative and bold seasoning blends to meet the demand for spicy and flavorful foods, like the spicy batter used in the Paneer Zinger burger.
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