Haldiram's Frozen Thalis Bring Traditional Indian Cooking To Your Microwave
Rahul Kalvapalle — December 12, 2014 — Lifestyle
References: corporate.haldirams
Move over butter chicken, and make way for a real Indian staple, the thali. Haldiram's Frozen Thali now lets you enjoy the wholesome taste and delicious textures of a proper thali without having to expend energy in cooking all the dishes involved.
The thali is essentially a large plate packed with different dishes including rice, roti and an assortment of curries, pickles, chutneys, papads (lentil crisps) and sweet dishes. It's a meal in one plate, and is a standard in many restaurants in India.
Haldiram's Frozen Thali includes palak paneer, daal, chapati (roti) and plain rice. The combination of the warming lentils of the daal and the exciting cottage cheese-spinach of the palak paneer makes for pure culinary ecstasy, while the chapati and rice give you two different 'tools' with which to attack the paneer and daal.
The thali is essentially a large plate packed with different dishes including rice, roti and an assortment of curries, pickles, chutneys, papads (lentil crisps) and sweet dishes. It's a meal in one plate, and is a standard in many restaurants in India.
Haldiram's Frozen Thali includes palak paneer, daal, chapati (roti) and plain rice. The combination of the warming lentils of the daal and the exciting cottage cheese-spinach of the palak paneer makes for pure culinary ecstasy, while the chapati and rice give you two different 'tools' with which to attack the paneer and daal.
Trend Themes
1. Frozen Thalis - Frozen thalis bring convenience to traditional Indian cooking, disrupting the meal kit delivery industry.
2. Indian Ready-to-eat Meals - Indian ready-to-eat meals disrupt traditional food service industry by providing quick and convenient meal options.
3. Global Frozen Food Market - Rapid expansion of global frozen food market creates opportunity for the growth of Indian frozen thalis market.
Industry Implications
1. Food and Beverage - Food and beverage industry can capitalize on Indian frozen thalis by creating new innovative products for their customers.
2. Food Service - Food service industry can disrupt traditional service model by offering Indian frozen thalis as a quick meal option.
3. Retail - Retail industry can capitalize on the demand for Indian frozen thalis by expanding their offerings to include new and innovative meal options.
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