This Campaign for Chez Restaurant Shows Why You Shouldn't Leave Your House
Alexander Lam — July 7, 2013 — Marketing
References: winnersnneslions & ibelieveinadv
A campaign for ready-to-eat frozen meals from CHEZ Restaurant in Brazil features hilarious scenarios with unwelcome visitors. Aiming to promote the product's convenience, the ads show situations where you would not want to leave your home.
Designed by ad agency Y&R Brazil, the ads show three scenarios where you would not welcome visitors. Each scene is shot from the side so that you can see every party's comedic reactions. On one side, the distressed protagonist is peeking out of a peephole while assessing his perilous situation. On the other side of the door is a threat that could potentially ruin our hero's day or life.
One ad shows a couple engaged in leather-bound role playing looking out of the peephole to find a cute, innocent grandma. Another has a man looking out to find a couple of angry Japanese gangsters.
Designed by ad agency Y&R Brazil, the ads show three scenarios where you would not welcome visitors. Each scene is shot from the side so that you can see every party's comedic reactions. On one side, the distressed protagonist is peeking out of a peephole while assessing his perilous situation. On the other side of the door is a threat that could potentially ruin our hero's day or life.
One ad shows a couple engaged in leather-bound role playing looking out of the peephole to find a cute, innocent grandma. Another has a man looking out to find a couple of angry Japanese gangsters.
Trend Themes
1. Hilarious Scenarios - Opportunity for humor-driven marketing campaigns that create memorable and shareable content.
2. Disruptive Advertising - Potential to break away from traditional advertising approaches and surprise consumers with unexpected and entertaining ads.
3. Personalized Marketing - Chance to create targeted advertisements that resonate with specific demographics and their daily experiences.
Industry Implications
1. Advertising - Opportunity for ad agencies to develop innovative and unconventional campaigns that capture consumer attention.
2. Food and Beverage - Potential for frozen meal companies to highlight the convenience and appeal of their products through unexpected and humorous marketing strategies.
3. Hospitality - Opportunity for hotels and resorts to create memorable and unique advertising campaigns that differentiate them from competitors and attract new customers.
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