aN-hydra Displays the Power of Powdered Skincare Products
Powdered skincare has been present in the beauty industry for quite some time now, but aN-hydra takes it to the next level. Emphasizing unparalleled aesthetics, the Canadian company has created a line of three products that are vegan and free from water, boasting active ingredients-exclusive formulas. This does not only have implications for convenience but it also answers the need for sustainability by conserving an important resource. Each bottle contains approximately 180 applications.
First in the lineup of powdered skincare is the water-activated Microbiome Cleanser. The product has the power to cleanse, exfoliate, soothe, and brighten your skin, while the plant-based vegan probiotics restore balance and strengthen the microbiome (i.e. the skin's natural defenses). Next in the powdered skincare range is the Hyaluronic Hydrator, whose formula "holds water molecules onto the surface of your skin and has a lower molecular weight, so it's more easily absorbed, to hydrate, and plump skin." The final step is the Powder-C Brightener which is packed with a powerful antioxidant complex of L-ascorbic Acid (80%) and Sodium Hyaluronate (2%) "to reveal a more even-looking complexion" and hydrate the skin. The breakthrough concentration of 80% stable Vitamin C, on the other hand, firms, brightens and plumps the skin.
aN-hydra's ground-breaking powdered skincare line can be bought separately on their website.
Image Credit: aN-hydra
First in the lineup of powdered skincare is the water-activated Microbiome Cleanser. The product has the power to cleanse, exfoliate, soothe, and brighten your skin, while the plant-based vegan probiotics restore balance and strengthen the microbiome (i.e. the skin's natural defenses). Next in the powdered skincare range is the Hyaluronic Hydrator, whose formula "holds water molecules onto the surface of your skin and has a lower molecular weight, so it's more easily absorbed, to hydrate, and plump skin." The final step is the Powder-C Brightener which is packed with a powerful antioxidant complex of L-ascorbic Acid (80%) and Sodium Hyaluronate (2%) "to reveal a more even-looking complexion" and hydrate the skin. The breakthrough concentration of 80% stable Vitamin C, on the other hand, firms, brightens and plumps the skin.
aN-hydra's ground-breaking powdered skincare line can be bought separately on their website.
Image Credit: aN-hydra
Trend Themes
1. Powdered Skincare - Disruptive Innovation Opportunity: Expanding the market for powdered skincare products by emphasizing convenience and sustainability.
2. Water-activated Skincare - Disruptive Innovation Opportunity: Developing water-activated skincare products that offer multi-functional benefits and enhance the skin's natural defenses.
3. Sustainable Beauty - Disruptive Innovation Opportunity: Creating eco-friendly beauty products that conserve water resources and focus on vegan, plant-based formulas.
Industry Implications
1. Beauty and Skincare - Disruptive Innovation Opportunity: Catering to the growing demand for innovative skincare products that offer convenience, sustainability, and effective results.
2. Natural and Vegan Products - Disruptive Innovation Opportunity: Tapping into the market of environmentally-conscious consumers seeking natural, vegan, and cruelty-free skincare options.
3. Personal Care and Wellness - Disruptive Innovation Opportunity: Integrating advancements in skincare technology with personal care and wellness industry to provide holistic beauty solutions.
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