KLUR is a Black-Owned Beauty Brand with Handcrafted Formulas
Jana Pijak — August 17, 2020 — Fashion
References: klur.co
KLUR is a wellness-focused skincare brand specializing in artisan and handcrafted formulas. The Black-owned business was founded by Lesley Thornton who had a vision to "cultivate a brand that reflected the values of clean, ethical, and inclusive beauty."
Thorton's background as an esthetician lead her to create a variety of personalized skincare treatments for her clients and inspired the KLUR line -- a product range that is minimalistic and centered around consumers' overall skin health.
KLUR's product line consists of seven key formulas including Immersion -- a green tea-infused hydrating serum that gives dull and dry skin a much needed moisture boost -- the brand's anti-pollution Symmetry serum, its Stellar Restoration Multivitamin + Retinol Corrective Complex and the Brilliant Light Vitamin C repair serum. KLUR also offers the exfoliating Skin Soil powder, the Gentle Matter Dandelion & Olive Daily Moisture Cleanser and a multipurpose botanical oil blend named Elements of Comfort.
Thorton's background as an esthetician lead her to create a variety of personalized skincare treatments for her clients and inspired the KLUR line -- a product range that is minimalistic and centered around consumers' overall skin health.
KLUR's product line consists of seven key formulas including Immersion -- a green tea-infused hydrating serum that gives dull and dry skin a much needed moisture boost -- the brand's anti-pollution Symmetry serum, its Stellar Restoration Multivitamin + Retinol Corrective Complex and the Brilliant Light Vitamin C repair serum. KLUR also offers the exfoliating Skin Soil powder, the Gentle Matter Dandelion & Olive Daily Moisture Cleanser and a multipurpose botanical oil blend named Elements of Comfort.
Trend Themes
1. Wellness-centric Skincare - Disruptive innovation opportunity: Develop personalized skincare treatments and products that prioritize overall skin health and reflect clean, ethical, and inclusive beauty values.
2. Artisan and Handcrafted Formulas - Disruptive innovation opportunity: Explore the creation of unique, handcrafted skincare solutions that resonate with consumers seeking carefully crafted and thoughtfully made products.
3. Minimalistic Skincare - Disruptive innovation opportunity: Create simplified and effective skincare solutions that streamline consumers' skincare routines, providing them with essential products for optimal skin health.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Invest in research and development to create innovative skincare products and treatments that cater to the growing demand for wellness-focused beauty options.
2. Black-owned Beauty Brands - Disruptive innovation opportunity: Support and promote diverse and inclusive beauty brands by fostering collaboration and creating platforms to amplify their visibility and impact in the industry.
3. Clean and Ethical Beauty - Disruptive innovation opportunity: Develop sustainable and ethical practices in the beauty industry to meet the increasing consumer demand for clean, conscious, and transparent beauty products.
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