LiquiGlide 'EveryDrop' Packaging was Created with Yves Béhar
Michael Hemsworth — September 10, 2021 — Eco
References: liquiglide & drugstorenews
The LiquiGlide 'EveryDrop' packaging is a new approach to zero-waste design when it comes to cosmetics that is focused on shaking up the health and beauty market. The packaging was designed alongside Yves Béhar and his firm, and is focused on reducing the amount of friction inside the container to allow every single drop of product to be dispensed. This would enable consumers to feel as though they are getting the right level of value from the products they purchase, while also making the packaging easier to recycle after use.
Executive Vice President and General Manager, CPG at LiquiGlide Damien Dossin spoke on the new LiquiGlide 'EveryDrop' packaging saying, "The first EveryDrop packages are ready for commercialization with creams, lotions, gels, and conditioners. We are thrilled to make them available to global brands and indie brands alike. Beauty is a highly competitive space, and new product launches struggle to gain traction, let alone establish brand loyalty. Consumer research shows that consumers are far more likely to try, and continue to buy a product that is launched in EveryDrop packaging because of its unique aesthetics and practical benefits. LiquiGlide offers powerful tools for generating excitement for product launches and building loyalty with existing product lines."
Executive Vice President and General Manager, CPG at LiquiGlide Damien Dossin spoke on the new LiquiGlide 'EveryDrop' packaging saying, "The first EveryDrop packages are ready for commercialization with creams, lotions, gels, and conditioners. We are thrilled to make them available to global brands and indie brands alike. Beauty is a highly competitive space, and new product launches struggle to gain traction, let alone establish brand loyalty. Consumer research shows that consumers are far more likely to try, and continue to buy a product that is launched in EveryDrop packaging because of its unique aesthetics and practical benefits. LiquiGlide offers powerful tools for generating excitement for product launches and building loyalty with existing product lines."
Trend Themes
1. Zero-waste Packaging - By reducing friction and maximizing product dispensing, there are disruptive innovation opportunities to create zero-waste packaging for various products, especially cosmetics.
2. Sustainable Beauty - The focus on zero-waste packaging for cosmetics is a trend within the larger movement toward sustainable beauty products, presenting opportunities for innovative products in this industry.
3. Recyclable Materials - The push for zero-waste packaging for cosmetics also presents opportunities for using recyclable materials, such as biodegradable or compostable materials, in other industries as well.
Industry Implications
1. Cosmetics - The LiquiGlide 'EveryDrop' packaging was specifically designed for cosmetics, but the zero-waste approach can be applied to other areas of this industry.
2. Packaging - The zero-waste packaging trend has the potential to disrupt the entire packaging industry, leading to innovative, sustainable solutions.
3. Consumer Goods - The focus on sustainability and zero-waste solutions in packaging can be applied to various consumer goods industries, leading to innovative products and reduced environmental impact.
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