OWA Haircare's Moondust Collection is Waterless
Laura McQuarrie — June 5, 2019 — Eco
References: owahaircare & cosmeticsbusiness
OWA Haircare's innovative Moondust Collection Hair Wash conditions the hair and scalp in an eco-friendly way with its water-activated powder shampoo formula. The sustainable hair cleanser differs from conventional shampoo products, which are made with up to 80% water, by being completely waterless, allowing consumers to activate the shampoo with water as they are ready to wash their hair.
The first product from the Moondust Collection can be sprinkled into the palm of one's hand and activated with water before massaging into the hair to create a rich cleansing lather.
With the innovative products in the Moondust Collection, the brand is on a mission to "change the industry standard for water being the first ingredient in most personal care products."
The first product from the Moondust Collection can be sprinkled into the palm of one's hand and activated with water before massaging into the hair to create a rich cleansing lather.
With the innovative products in the Moondust Collection, the brand is on a mission to "change the industry standard for water being the first ingredient in most personal care products."
Trend Themes
1. Waterless Shampoos - The Moondust Collection hair wash by OWA Haircare disrupts the traditional shampoo market by offering a water-activated powder formula.
2. Eco-friendly Haircare - OWA Haircare's innovative waterless shampoo offers a sustainable alternative to conventional shampoo products.
3. Changing Industry Standards - The Moondust Collection hair wash aims to shift the industry norm of water as the primary ingredient in personal care products.
Industry Implications
1. Beauty and Personal Care - The waterless shampoo industry presents an opportunity for brands to tap into the growing market of eco-conscious consumers.
2. Sustainable Packaging - The Moondust Collection by OWA Haircare highlights the need for sustainable packaging solutions in the beauty and personal care industry.
3. Eco-friendly Manufacturing - The development of water-activated powder shampoos like the Moondust Collection opens up opportunities for manufacturers to adopt more sustainable production processes.
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