The Barebells Double Bite Chocolate Protein Bars Come in Two Pieces
Michael Hemsworth — March 4, 2021 — Marketing
The Barebells Double Bite chocolate protein bars are one of the latest offerings from the UK-based brand that will provide consumers with a treat-like experience when in need of a bit of a protein pick-me-up. As the name suggests, the protein bars come two halves which will enable athletes to enjoy one half immediately and save the other or perhaps give it to a friend. The bars come in two flavor options including Chocolate Crisp and Caramel Crisp, which are both packed with 16-grams of protein along with no added sugar or palm oil in the mix.
Managing Director of Vitamin Wellness UK & Ireland Matt Hollier spoke further on the new Barebells Double Bite chocolate protein bars saying, "Double Bite is the start of a whole new category for Barebells; where consumers no longer have to choose between a confectionary treat and a protein bar. Double Bite still delivers the high protein content that our active community enjoys but in a convenient two-part pack, allowing consumers the option of a lighter snack, to share a bar, or to split their treat before and after their workout.”
Managing Director of Vitamin Wellness UK & Ireland Matt Hollier spoke further on the new Barebells Double Bite chocolate protein bars saying, "Double Bite is the start of a whole new category for Barebells; where consumers no longer have to choose between a confectionary treat and a protein bar. Double Bite still delivers the high protein content that our active community enjoys but in a convenient two-part pack, allowing consumers the option of a lighter snack, to share a bar, or to split their treat before and after their workout.”
Trend Themes
1. Convenient Protein Snacks - The availability of convenient protein snacks like Barebells Double Bite chocolate protein bars could disrupt the traditional protein bar industry.
2. Interactive Protein Consumption - The trend of interactive protein consumption where a product is designed to be shared or split could lead to innovation in packaging, flavors and formulations.
3. Hybrid Protein Treats - The emergence of hybrid protein treats that combine confectionary and protein nutrition could open up opportunities for collaboration between the confectionary and sports nutrition industries.
Industry Implications
1. Sports Nutrition - The sports nutrition industry could benefit from the growth of convenient and interactive protein products like Barebells Double Bite chocolate protein bars.
2. Confectionery - The confectionery industry could explore collaborations with the sports nutrition industry to develop hybrid protein treats that cater to consumers looking for indulgent yet healthy snacks.
3. Packaging - The trend of interactive protein consumption could lead to innovation in packaging solutions that cater to the needs of consumers who want to share or split their protein snacks.
4.2
Score
Popularity
Activity
Freshness
